In this talk, we'll show how startups can use AWS tools to quickly build and scale AI applications. We’ll cover key lessons learned from working with companies building generative AI, focusing on moving fast, customizing models, and scaling efficiently. You’ll get practical examples of how AWS services like Amazon SageMaker and Amazon Bedrock can help you train models, run AI applications, and grow your business without needing to worry about infrastructure. This session is about giving you the tools to innovate and grow with AI.