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Growth beyond your doorstep – how to get started in international markets

Thursday October 23, 2025 15:05 - 15:35 CEST Workshop Box 2

Lecturer: James Pearson

Category: Workshop

Having international ambitions should be a given for most tech startups. The world is your oyster, and you’ll need to think beyond your home market to achieve the level of growth and impact you aspire to.

But how do you decide where and when to expand your startup into a new international market? What are the signals to pay attention to, what are the biases to look out for, and when and how do you get started?

In this workshop, we’ll share top tips based on lessons learnt from more than 300 tech startups in the imec.istart portfolio and their internationalization journeys. You’ll walk away with insight on the key questions to ask of yourself, the resources to mobilize, and the trade-offs to consider to effectively grow and scale internationally.

Lecturers

Profile image for James Pearson

James Pearson Lecturer

Venture Acceleration Manager
IMEC