Whatever you’re building—SaaS, marketplace, or D2C—the math per customer decides your runway. In this fast, hands-on 30-minute sprint, we’ll cut through the noise and focus on the four numbers that matter most: Contribution Margin (CM1), CAC, LTV, and Payback. In plain language, we’ll show how small shifts in pricing, retention/repurchase, or acquisition efficiency change your trajectory—from cash flow to fundraising story.

What we’ll do:

- Demystify the metrics investors care about (no jargon).

- Live mini-case chosen to fit the room (SaaS / Marketplace / D2C): compute CM1, CAC, LTV & Payback together.

- What-if stress test: price (+10%), retention (−1 pp churn / +1 order), CAC (−20%)—see how payback and LTV/CAC move.

- Action plan: which lever to pull first and how to track it without complex spreadsheets.

You’ll leave with:

- A one-page worksheet (print/QR) to plug in your own numbers the same day.

- A practical checklist of metrics to monitor from early stage to Series A.

- Clear next steps to improve payback and margin—no hand-wavy LTV math.

Who should attend

Founders, product/growth leads, and operators who want a crisp, usable primer in under 30 minutes. (Templates and principles apply across business models.)