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How to get to know your industry you don’t have a clue about?

Thursday October 23, 2025 18:25 - 18:55 CEST Workshop Box 2

Lecturer: Hendrik Susemihl

Category: Workshop

How do you build something in an industry you know nothing about?

You don’t start with a business plan. You start by listening.

This workshop takes you behind the scenes of a journey that began with zero food experience and led to one of the most talked about robotics startups in the industry today.

We’ll talk about:

- Why asking the right people is more powerful than knowing the answers yourself

- What happens when you cook, fail, deliver, and repeat

- Why we focused on software first, hardware second and how that flipped our thinking

- How we learned more in three months of testing than in a year of research

And at the end, you’ll see the proof.

What started with tape, borrowed equipment and a bold idea turned into systems that now power kitchens across Europe.

Curious? Then this session is for you.

Because sometimes not knowing is the best advantage you can have.

Lecturers

Profile image for Hendrik Susemihl

Hendrik Susemihl Lecturer

CEO
goodBytz GmbH