As a founder, you are the heart and soul of your company and most likely also your company's best salesperson. No matter how much sales experience you have under your belt, your passion is your biggest asset.

That being said, the early stage of a startup is a minefield with only two potential outcomes: a) successful survival and growth OR b) drained resources and bankruptcy.

In our session we will enable you to ‘stay away’ from the deadly mines and navigate the complexities of applied Go-to-Market (GTM) strategies to succeed in the art of founder-led sales.

We will cut through the bullshit and focus on what truly matters. Together, we’ll explore:

The Pitfalls: Uncover the common, subtle mistakes that trip up most founders, from selling features instead of solutions to targeting the wrong customer profile or scaling the sales function prematurely.

The No-Gos: These are the hard lines you must never cross. Learn about the silent sales org killers that will hold you back from successfully growing.

The Green Lights: You learn the signals to follow as well as best practices to apply that will help you to accelerate.

You will leave this session not with abstract theories, but with an actionable input that will set you up to build a repeatable sales motion, giving you the confidence to lead your company's growth from the front.