European AI startups stand at a crossroads: comply with the EU AI Act or risk falling behind global competitors who move fast and break things. But what if compliance wasn’t a burden — what if it was your greatest competitive advantage?

This workshop turns regulation into opportunity. We will show why responsible AI is not about slowing down innovation but about building the kind of trusted, human-centred products that customers, investors and regulators actually want. Article 50 of the AI Act — requiring transparency in machine–human interactions — will be the new benchmark. In a world of deepfakes, synthetic voices and hyperrealistic avatars, trust is the ultimate currency. And European startups have the chance to lead.

In just 30 minutes, you will learn how to turn responsible AI into a growth strategy. Experts will share success stories of founders who unlocked funding and partnerships by embracing transparency. You will dive into real-world cases — from AI voice scams to avatars — and work hands-on with peers to design strategies that transform compliance into business value. You will leave with three actionable steps to implement right away, practical tools for responsible AI, and a sharper story to convince investors.

Led by Claudia Baumgartner and Demian Niemeyer from the appliedAI Institute for Europe, this is not another abstract ethics talk. It is a fast-paced, interactive session designed for ambitious founders who want to stand out in the global AI race.